CV | Dan Porder

Dan Porder

I’m a designer and strategist with experience in marketing, design, content and generative AI. I've worked with large and small companies, and I've led strategic initiatives at a multinational level.

Experience

2023-present

IKEA

Sr. Content Engineer (AI)

Leading content data strategy within IKEA's AI Lab
Managing junior data scientists and content strategists
Orchestrating with upper-management stakeholders to align AI projects with business objectives

Developing AI-driven customer experiences, AI content creation processes, AI content optimization processes, AI content recommendation systems, and AI testing and eval frameworks

2022-2023

IKEA

SEO Strategist

Orchestrated and led SEO content initiatives in IKEA digital
Created global SEO strategies for targeting and optimization
Key result: Integrated SEO insights into design processes, which led to millions in new revenue through “indexible filter” pages (see portfolio)

2022

Spinn

UX Designer (Consultant)

Designed a new website, ad campaigns, and social campaigns
Created new branding guidelines and a new style guide
Improved SEO and redesigned the checkout process

2021-2022

Bugaboo

Lead Copywriter (Consultant)

Led all consumer-facing messaging for global audiences
Led creative direction for SEO, digital ads, and social media

2021-2022

Workcrib

Marketing Co-Founder)

Co-founded a digital marketplace for renting workspaces, eventually selling it to a competitor

2020-2021

Mango Mobility

Marketing Manager (Consultant)

Led a team of 4 digital content experts, focusing on campaigns, SEO, ads, and overall digital strategy
Produced videos, animations and graphics for various channels

2019

Chant

Founder

Founded a location-based storytelling platform and mobile app
Led business strategy, software development, and marketing

Certifications

Education

2023-2024

Structuring Machine Learning Projects
DeepLearning AI

AI in Content Design
UX Content Collective
Generative AI with Large Language Models
DeepLearning AI
Python for Data Science and AI
IBM
Prompt Engineering for Developers
OpenAI

2015

University of Illinois

Masters | Writing

2013

The New School

Bachelors | Literature

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Dan Porder

Experience

IKEA

Sr. Content Engineer (AI)

Leading content data strategy within IKEA's AI Lab

Managing junior data scientists and content strategists

Orchestrating with upper-management stakeholders to align AI projects with business objectives

Developing AI-driven customer experiences, AI content creation processes, AI content optimization processes, AI content recommendation systems, and AI testing and eval frameworks

IKEA

SEO Strategist

Orchestrated and led SEO content initiatives in IKEA digital

Created global SEO strategies for targeting and optimization

Key result: Integrated SEO insights into design processes, which led to millions in new revenue through “indexible filter” pages (see portfolio)

Spinn

UX Designer (Consultant)

Designed a new website, ad campaigns, and social campaigns

Created new branding guidelines and a new style guide

Improved SEO and redesigned the checkout process

Bugaboo

Lead Copywriter (Consultant)

Led all consumer-facing messaging for global audiences

Led creative direction for SEO, digital ads, and social media

Workcrib

Marketing Co-Founder)

Co-founded a digital marketplace for renting workspaces, eventually selling it to a competitor

Mango Mobility

Marketing Manager (Consultant)

Led a team of 4 digital content experts, focusing on campaigns, SEO, ads, and overall digital strategy

Produced videos, animations and graphics for various channels

Chant

Founder

Founded a location-based storytelling platform and mobile app

Led business strategy, software development, and marketing

Certifications

Education

Reach out